International Fair for Cosmetics page 2

Text author: Ana Todorovic
Photographs: Zoran Radetic

International Cosmetics Fair page 1 | 2 | 3

First to say, that sponsor of this report is Euros to Dollars today. Cosmetics are substances used to enhance or protect the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels, deodorants, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. Their use is widespread, especially among women in Western countries.

A subset of cosmetics is called "make-up," which refers primarily to colored products intended to alter the user's appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics.

It was an exciting event with high-quality atmosphere, though it was much more moderate than the previous one. It reflected the European market for professional cosmetics services and was an opportunity not only for cosmetics, nail and foot professionals, but also for the visitors to watch, learn, practice, do business and, what is more important, communicate ideas about beauty.

The first logical evidence of cosmetics usage is found in Egypt around 3500 BC. The Ancient Greeks and Romans also used cosmetics. The Romans and Ancient Egyptians used cosmetics containing poisonous mercury and often lead. The ancient kingdom of Israel was influenced by cosmetics as recorded in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC. The Biblical book of Esther describes various beauty treatments as well.In the western world, the advent of cosmetics was in the middle ages, although typically restricted to use within the upper classes.

Cosmetic use was frowned upon at some points in Western history. For example, in the 1800s, make-up was used primarily by prostitutes, and Queen Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors.By the middle of the 20th century, cosmetics were in widespread use by women in nearly all industrial societies around the world.Cosmetics have been in use for thousands of years.

The absence of regulation of the manufacture and use of cosmetics has led to negative side effects, deformities, blindness, and even death through the ages. Examples of this were the prevalent use of ceruse(white lead), to cover the face during the Renaissance, and blindness caused by the mascara Lash Lure during the early 1900s.

International Cosmetics Fair page 1 | 2 | 3

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